I, for one, loves to eat when happiness kicks in, when I need to celebrate even the littlest thing, and especially when I am sad. At home, we cook every Sunday to celebrate, uhm, family togetherness every Sunday. That’s how crazy we are with food.
Our typical Sunday lunch at home
Celebrating my friend Mariz’s birthday
Celebrating Elections 2013
Yes, we eat just because…
We, as Filipinos have etched the word FOOD in our hearts and mind. With this in mind, Electrolux is embarking on a journey to re-discover our appreciation of Filipino food, culture, and heritage through its Discover-E kitchen campaign.
As part of our commitment to meet the needs of (Filipino) consumers, Electrolux has carried out a nationwide initiative designed to promote culinary discovery and enjoyment of Filipino cuisine,” “Our Discover-E campaign will let consumers discover and do more culinary exploration in their kitchens with the help of Electrolux kitchen appliances. Andrea Pionilla, Group Product Manager, Electrolux Philippines.
Electrolux’s Discover-E campaign will have a series of activities: the Discover-E Web Series, photo contest, and the Discover-E Food Festival in June.
The Discover-E Web Series will teach avid home cooks easy ways to do Neo-Filipino dishes which they can prepare and enjoy in their own kitchen. Chef Bruce Lim and Chef Rosebud Benitez, Electrolux’s celebrity chefs, will showcase the delicacies of different regions of the Philippines per episode through these instructional 10-minute YouTube videos. The two chefs will be presenting their own recipes and will teach viewers how to turn ordinary and traditional Filipino dishes to 5-star restaurant dishes http://www.youtube.com/ElectroluxPH1.
CONTEST ALERT
Food fanatics, on the other hand, should not miss out on the chance to win amazing prizes every week by joining a food photo contest coming very soon. All they have to do is post and share photos of their favourite Filipino dishes on Instagram or Twitter by tagging @ElectroluxPH and including the hashtag #DiscoverE.
Celebrate and discover Filipino cuisine as Electrolux brings together your favorite Filipino dishes from all over the Philippines. The Electrolux Discover-E Food Festival lets consumers discover Electrolux kitchen appliances through new flavors and tastes Filipinos will surely love. The food festival, scheduled for June 15 – 16 at the NBC Tent, will feature different food vendors selling Filipino food, cooking demos by celebrity chefs, little chef apprentice cooking workshops, cooking challenge for culinary students, live entertainment, raffles, and games.
When was the last time you ate the Amazing Aloha Burger? The last time it was served in Jollibee Stores was in 2009 but I can still vividly remember how juicy and tasty the entire burger was.
But guess what? The Jollibee Amazing Aloha Burger is back, JUICIER and TASTIER!
We were given a chance to have the first taste of the Amazing Aloha burger yesterday during its launch in Jollibee Green Meadows and honestly, it brought back a whole lot of memories (it’s a personal favorite so I frequently order this when it was still available in the market.)
Starting today, May 15, 2013, the Amazing Aloha Burger will be served in all Jollibee stores. Now isn’t that AMAZING?
A bite-after-bite delight of two juicy burger patties, crispy bacon bits, cheese and lettuce drizzled with the right amount of honey mustard dressing, topped with a whole fresh slice of pineapple and sandwiched in between two soft buns.
Naglalaway ka na ba?
You can order the Amazing Aloha Burger in two ways:
P99 solo
P135 value meal with regular fries and drink
Wait there’s more! 100 Amazing Aloha Burgers will be given for FREE TODAY in selected stores nationwide! Starting 2:30PM, 100 vouchers for the Amazing Aloha Burger will be given in each participating store. Be there early, okay? Now which stores? Lucky you if you live near one like me! BWAHAHAHA!
Famous for its superior quality and fresh flavor, The Fireplace introduces Tasmanian Atlantic Salmon with an exquisitely crafted menu by Chef Noel showcasing its fine texture and taste.
Native of the pristine unpolluted waters of Tasmania, this famed Atlantic Salmon makes up only around 1.5% of the world’s salmon production. Enriched with omega-3 and proteins, discover the richness of this Atlantic salmon variety with selections like Roasted Herbs Crusted Salmon with Creamy Spinach , Peppered Salmon Steak with Cognac Pepper Cream Sauce and more.
The perfect sweet conclusion is the luscious Hot Chocolate Soup. A signature dessert at the Fireplace, this rich, velvety and creamy dark chocolate is topped with a scoop of cracked pepper vanilla ice-cream, a unique chocolate creation that has a reputation of its own.
About The Fireplace
The Fireplace is an upscale grill room offering perfectly cooked prime meats and seafood. A perfect spot for wining and dining, the restaurant charms guests with its elegant brass interiors and open kitchen concept. In full view is a large wood-fired oven where chefs prepare their culinary masterpieces. A wine library with a vast collection of European and New World wines is another attraction. With its relaxing atmosphere and excellent cuisine, The Fireplace provides a dining experience like no other. For enquiries, please call +63 2 247 8666 or email cath.mn@hyatt.com.
About Hyatt Hotel and Casino Manila
Hyatt Hotel and Casino Manila is a five-star hotel surrounded by Manila’s culturally-rich and well-preserved historical points of interest. This 33-storey mixed-use complex offers 376 elegantly designed guestrooms and accommodates the largest number of suites in the bay area, including 58 specialty suites and four presidential suites. The hotel features three innovative and authentic restaurants, a pastry shop, an entertainment outlet, four floors of Regency Club accommodation, as well as the most stylish and advanced event spaces in town. Fully-equipped recreational and premier gaming facilities are also on the premises. The hotel is only a few minutes from the international airport, convention centre, top tourist attractions and the city’s business district. For more information, call +63 2 245 1234 or visit manila.casino.hyatt.com. LIKE us on Facebook – facebook.com/hyatthotelandcasinomanila.
Aside from the reason of the season – Jesus, perhaps the most tired yet unappreciated person during the holidays are the moms who ensure that the whole family gets to experience the best Christmas ever.
Who braves the crowded wet market and supermarkets so the whole family will have a sumptuous Noche Buena?
Who spends last minute shopping for toys so everyone in the family will receive something during Christmas eve?
Who gives her last money just so everyone will have their fair share of Christmas joy?
MOM.
And with that, Kraft Eden Cheese pays tribute to moms who gives more than what they can truly give during the holidays.
Like these moms, Kraft Eden Cheese works doubly hard during this season. And like a missing piece in a puzzle, Kraft Eden Cheese completes the taste of every dish during the holidays.
Can you imagine good old spaghetti without cheese? Every child’s favorite baked macaroni without melted cheese? Healthy fruit salad without cheese cubes and spicy caldereta with cheese blocks?
NO.
Like moms, Kraft Eden Cheese plays a major role during Christmas.
Thank you Kraft for this awesome tribute and thank you Mom for making our Christmas so special every year.
With a little imagination, fresh ingredients, and the right kind of meat, Sentro 1771 was not only able to make a unique spin on Filipinos’ ultimate comfort food– it’s a signature as dish certified every balikbayan’s favorite!
A brainchild of Executive Chef Vicky Rose Pacheco of Chateau 1771 Group of Restaurants, sinigang na corned beef is possibly the most creative take on the usual sinigang that everyone knows. In the Philippines where a full roster of vegetables and high quality meats are in play, cooking up anything is practically always in season for chefs. But there’s something so charming about an accidental dish, especially if it turns out to be quite historic. It’s like cooking at home, making sure each ingredient works from the little scraps and pieces and turn it into another dish you can call deliciously your own.
Like sinigang na corned beef, it’s one of the dishes that’s considered very special for its monumental discovery. While ever busy in the kitchen and thinking then of putting into good use excess corned beef broth from the first menu of Chateau 1771 then in El Pueblo, Ortigas Center, Pasig City, Chef Vicky came up with an idea: why not make the corned beef broth into sinigang soup? All it needed was souring ingredient and the usual beef brisket could be substituted with beef cuts with sinews, fat and bones—these are what makes for a hearty soup. Well, the result is history, the dish not only came out to be Sentro’s signature favorite, it’s a heartwarming soup, flavorful and meaty, exactly what one craves for.
Many have come to try emulating and reinventing it, but Sentro’s sinigang is the only stand out original especially for its rounded flavor. Although this recipe is accidental by nature, it was never a recipe by chance. Chef Vicky’s consistent and meticulous choice of ingredients is the way she starts everything in all her restaurants, particularly with the meat as the major element of the dish. The beef is exclusively sourced from a mix of local suppliers trusted for ten years. Plus, the pot is loaded with vegetables such as tomatoes, okra, taro corms (gabi), daikon (labanos), water spinach (kangkong), and eggplant stewed in tamarind, served hot and steamy. The broth from scratch is loaded with flavor-boosting natural spices and guests are asked to sip the delicate soup stock prior serving so the sourness, saltiness, and spiciness can be adjusted according to preference–another personalized approach that this dish had built a reputation on.
And no matter what the main ingredients are, the exciting part comes when it’s served. If there was a version that will elicit either string of exciting mmmmm’s and aaaaah’s, this is it. Sinigang na corned beef has a certain magic especially with plain rice that even foreign visitors find comforting.
Executive Chef Vicky proved that there’s more to Filipino food, especially if it’s reinvented with fresh ingredients which give that unique but homey experience. If you’ve been craving with something like this or your curiosity has been piqued, there’s no other better time than now to get to know this decade-old dish which can only originally be found in Sentro.
Sentro 1771 in Greenbelt 3 is open from 11am to 11pm (Monday to Sunday) while Serendra is from 7am to 10:00 pm (Sunday to Thursday) / 7am to 11:00pm (Friday to Saturday). For inquiries and reservations, call Sentro Greenbelt 3 (02) 757 3941 or Sentro Serendra (02) 856 0581.
Sentro 1771 is a member of the Chateau 1771 Group of Restaurants that include Chateau 1771 in Greenbelt 5, Café 1771, WineBar 1771 and Sidebar at El Pueblo Real de Manila, ADB Avenue cor. Julia Vargas Avenue, Ortigas Center, Pasig City.
{Sorry for not inserting personal shots, every single photo on my tab got corrupted. *sigh*}
SM Foodcourt brings so much memories to me. It has been there as far as I can remember and I can still vividly remember how my college friends and I would share on so many dishes during lunch and it was in SM Bacoor too where I developed my love for Sizzling Plate (which I learned recently that it’s owned by Mr. Hans Sy that’s why it is present in all SM Malls).
Anyway, after serving Filipino families with good food and memories since 1976, SM Food Court gets a facelift! It is geared towards the improvement of its facilities, services and food.
In 2004, the SM Dasmariñas was built so it really needs some freshing up to adapt to the modern changes.
In a matter of 30 days, SM Foodcourt Dasmariñas got its well deserved facelift and soon right after, the management saw the increase in sales as a result of the renovation.
Currently there are 5 tenants and in December, they are expecting that 8 out of 10 slots will get filled. They have a long line of applicants though they are very keen in choosing the best ones that their Filipino and non-Filipino customers will surely appreciate and support.
the following tenants will join the fun before January 2013 ends:
Kuya’s Lumpia
House of Desserts
Senlek Thai Noodles
Kbob
Ilonggo Express
Fabrizio’s Frozquillos
They also have foodcarts on the sides:
Master Siomai
Waffle time
El Bonito’s Pizza
Taiwan Pearl Share
Chichabog
And more take out counters!
Turks Shawarma
Mongkok Express
Potato Corner
Oi Hong Kong Noodles
In 2011, the SM Dasmariñas Annex was built to cater the upscale market and absorb the BPO clientele. And in 2012, a 7-story car park building will be built at the back with over 400 leasable units. The mall will receive a mall-wide facelifting in 2013.
Currently SM Foodcourt Dasmariñas is evolving to cater not just the masses but also the upscale market with its new interiors, lighting and new international concepts.
Electrolux’s highly anticipated cooking competition is back once again on its 3rd year as it searches for the Wok-a-holic Kitchen Star! 14 aspiring chefs have been selected to undergo a Culinary Boot Camp featuring celebrity chef mentors: Chef Bruce Lim, Chef Rosebud Benitez and Chef Jonathan Bautista of CCA. Then these 14 will battle it out in an exciting Cook-Off where one of them will win the title of Electrolux Wok-a-holic Kitchen Star.
Under the mentorship of the three celebrity chefs, the Top 14 will be trained in various cooking techniques during the 2-day Wok-a-holic Boot Camp in Waltermart North Edsa on June 29 and 30. Lessons include everything from handling appliances and cookware to food preparation and presentation. After which the finalists must complete challenges to test their knowledge on what they learned during the sessions.
The 14 contenders chosen were Catherine Blas, Tara Cagadoc, Maria Cristina Castro, Maria Chelo Sobremisana, Belinda Custodio, John Mark Dalucio, Roland Jonas Ferrer, Richard Lucenada, Rommel Marcos, Rigette Osoteo, Rosarie Peñaflor, Mariela Salcedo, Lorenza Nerissa Sarza-Quintos, and Georgia Shirar. As an added twist, they will have official Wok-a-holic Blogger Partners to help them campaign for the People’s Choice Award.
The winners will be announced during the Grand Cook Off at Cash and Carry Makati on July 7 and 8. At the end of the kitchen battle, only one will emerge as the Wok-A-Holic Kitchen Star taking home the grand prize of a culinary scholarship from CCA Manila, an Electrolux kitchen showcase and gifts from this year’s Wok-a-holic partners.
This year’s Electrolux Wok-a-holic Cooking Competition is made possible by the following: Center for Culinary Arts, Meyer, Lee KumKee, Biokips, GastroChef, Solane LPG, Pyrex, Corelle, Cif, and Surf Dishwashing Liquid. As well as media partners, 96.3 Easy Rock, Yummy magazine and Good Housekeeping magazine.
To know more about Electrolux and Wok-A-Holic Kitchen Star, visit electrolux.com.ph or check out the Wok-A-Holic Kitchen Star Tab on facebook.com/thelittlewhitebook and twitter.com/ElectroluxPH.
Krispy Kreme Paves the Way of Sweet Success as it takes a Trip to the South
As Krispy Kreme turns a bright 75 years this 2012, the brand continues to win the taste buds and heartstrings of more and more people as it celebrates its blissful journey.With more than 690 shops in more than 21 countries, Krispy Kreme has been making mouths water not only with its spectrum of one-of-a-kind doughnuts, but also with its display cases that tell the story of our its offerings, as well as its Doughnut Theaters, where customers can watch the production of these sweet treats. Plus, enjoy other signature features like Chillers, Baked Creations & Signature Coffee today, the brand grows and strengthens its sweet success by continuing to give everyone more reasons to smile. As the only doughnut brand in the world that’s purely about sharing this gift of joy, Krispy Kreme is set to unwrap another store in the South—right in the heart of NUVALI, Solenad 2 this Saturday, June 23, 2012! How’s that for another reason to smile?Krispy Kreme is constantly on the move to make it easier for everyone to indulge in melt-in-your-mouth goodness. With this in mind, it carries on to expand its reach to satisfy the tastes of doughnut and coffee enthusiasts across the country one store at a time.Sharing smiles has never been so enjoyable and delicious, especially with Krispy Kreme’s lengthened store operating hours—7 AM to 11 PM—set to begin on June 24. Stop by this Saturday for a dozen fresh doughnuts, and brighten your day as you take that extra bite of joy.
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Serving world-class doughnuts and coffees since 1937, Krispy Kreme made its way to the hearts of Filipinos when it opened its first branch in the country back in 2006. Today, Krispy Kreme has outlets on 27 different locations nationwide, with hotlight stores in SM Mall of Asia, Greenhills Shopping Center, Festival Supermall Alabang, Bonifacio High Street and Cebu IT Park. Dubbed as the doughnut theater, Krispy Kreme’s hotlight stores serve everyone hot, freshly-made doughnuts straight from the fryer. To get more information and updates about the brand and its products, you may become a friend of Krispy Kreme by visiting http://www.krispykreme.com.ph or by liking Chloe at http://www.facebook.com/ChloeKrispyKremePH.
